Brand Story
Aiming to create a culture through its product designs, content, mottos and the way it communicates with its target audience, Babeskin aims to make a difference in two main areas based on technology and user satisfaction. Thanks to the innocence and memorability created by the name Babeskin and the strong visual language created, a brand impression is created that is candidate to make a difference in the market by adopting their grounded awareness.
Visual Direction
The visual direction of the Babeskin brand focuses on the themes of simplicity, elegance and modernity. While the brand's logo offers a polite and feminine look, the color palette provides a harmonious and pleasant appearance with pastel tones. Product designs are also designed with a minimalist approach and pastel tones are used. This design language creates the impression of a skin care brand that aims to offer the right solutions, in harmony with the brand's innovative and modern perspective.
Empathy Map
The visual direction of the Babeskin brand focuses on the themes of simplicity, elegance and modernity. While the brand's logo offers a polite and feminine look, the color palette provides a harmonious and pleasant appearance with pastel tones. Product designs are also designed with a minimalist approach and pastel tones are used. This design language creates the impression of a skin care brand that aims to offer the right solutions, in harmony with the brand's innovative and modern perspective.
Discover What's Important to Us
Logo
Enhancing Brand Identity and Recognition
A logotype, integral to a brand's logo, is a font designed specifically for representing the brand's name. Its primary benefit lies in bolstering brand recognizability. A successful logotype is characterized by simplicity and clarity, ensuring easy brand recognition. Moreover, as a distinct element of the logo, it allows for customization while maintaining brand consistency. Consistency in brand identity, encompassing visual and auditory aspects, is vital for credibility and recognizability. Thus, the logotype plays a crucial role in upholding brand identity consistency.
Colours of BABE
Psychology of color in branding
You may have heard that color can affect mood and even change the way people view a product. It is the brand's corporate colors that primarily determine the perception and distinction between brands and products.
Accent
Babeskin, on the other hand, has created its own world with the vision it has put forward and the point of contact where it wants to position the brand, and has created a color palette that always pushes the boundaries of that world and will support the feeling of renewal and difference in the consumer.
Packaging System
Packaging system design for cosmetic products is pivotal for brand representation, differentiation, and functionality. It communicates brand identity, sets products apart in a crowded market, and ensures both aesthetic appeal and practical usability, influencing consumer perception and purchase decisions.
BabeSkin
Project Overview
BABESKIN
THE BIRTH OF A STARBabeskin establishes its positioning in the market as a brand that aims to offer its customers the right solutions in skin care with its innovative and innovative perspective. In a market where the discourses in the skin care industry and the solutions offered by brands have become commonplace, Babeskin was born from a story that set out to offer quality and innovative solutions.
