LIMA
Client
Lima construction co.
Date
Feb 2022
Role
construction
Website
www.lima.com
PROJECT OVERVIEW
Creative Exhibition Solution
Lima is a creative company specializing in the design, project management and construction of custom exhibition stands, events, corporate and workplace exhibitions. Since 2000, we have been providing full support services to our customers from conceptual design to implementation and final construction.
At Lima, we know how to strengthen your corporate identity and drive you above the competition. We listen carefully to your brief and come up with creative and effective designs that meet your needs and requirements.
Details /
Type
Rebranding
Category
project management and construction
Services
Strategy, Brand Identity
/02
VISUAL DIRECTION
Having a strong design language in the design sector may seem to be the most important and sufficient reason,
But in order to create awareness of the brand and the feeling of trust in the customer, we should specify certain concepts in our story. The living spaces we create have the characteristics of being safe, warm, strong, modern & classic, as in our design language. This demonstrates our diversity and competence.
/03
BRAND COLOR
Color plays an important role in the audience's understanding of you. Whether you're running a small business as a sole proprietor or working for a large corporation, your business has a brand.
BLACK
# 000000
WHITE
# FFFFFFF
DARK GRAY
# 1E1E1E
LIGHT GRAY
# 404040
GR YELLOW
# ffaf40
# 000000
Yellow Orange
# ffaf40
/04
LOGO DESIGN
Our logo design process is personalized and local, starting with a conversation about who our clients are. We take time to understand the world of LIMA and its members, analyzing every last detail of their story, from text to color, before we set eyes on a sketch. Once we have a clear understanding of how the world functions and plays out in LIMA , we start making art.
Our hand-crafted curation method gives each logo the distinctiveness they deserve while staying true to LIMA’s identity mission.
/05
ANGLE AESTHETICS
The logo story was inspired by the sketch plans, which is perhaps the first step of the structures created from the idea stage and starting to crawl. This inspiration was developed in accordance with the brand's needs and modern design language. In addition, it has a design that has the freedom to be used in different options.
Perfecting logo design by creating an accurate grid system:
/06
LIMA TYPE FACE
Contrast is the difference in luminance or color that makes an object (or its representation in an image or display) distinguishable. In visual perception of the real world, contrast is determined by the difference in the color and brightness of the object and other objects within the same field of view.
/06
LIMA GRIDS
For our brand has developed a complete set of stationery and includes a letterhead, business cards, an envelope.
