FARRAH

The textile industry maintains its active position worldwide by growing and renewing day by day. Especially after the pandemic, the design perception and consumption trend led by the Z generation continues to break some taboos.
It is our effort to be with you in this project to produce a quality product with an original design and most importantly to create consumer support.

The textile industry maintains its active position worldwide by growing and renewing day by day. Especially after the pandemic, the design perception and consumption trend led by the Z generation continues to break some taboos.
It is our effort to be with you in this project to produce a quality product with an original design and most importantly to create consumer support.

The textile industry maintains its active position worldwide by growing and renewing day by day. Especially after the pandemic, the design perception and consumption trend led by the Z generation continues to break some taboos.
It is our effort to be with you in this project to produce a quality product with an original design and most importantly to create consumer support.

The textile industry maintains its active position worldwide by growing and renewing day by day. Especially after the pandemic, the design perception and consumption trend led by the Z generation continues to break some taboos.
It is our effort to be with you in this project to produce a quality product with an original design and most importantly to create consumer support.

The textile industry maintains its active position worldwide by growing and renewing day by day. Especially after the pandemic, the design perception and consumption trend led by the Z generation continues to break some taboos.
It is our effort to be with you in this project to produce a quality product with an original design and most importantly to create consumer support.

Client

Farrah Inc.

Date

Oct 2020

Role

Clothing Barand

Website

-

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PROJECT OVERVIEW

FARRAH

Why Farrah

Farr or Farrah is a concept in persian mythology.
Fer is a divine gift or light that man obtains by doing his own work and achieving some degree of perfection.

Details /

Type

New Brand

Category

textile industry

Services

Strategy, Naming, Identity, identity

/02

POSITIONING

We determined the target audience of our brand as 15-40 years old. We can potentially call it a unisex audience that was born into or adopted the consumer culture, follows technology and global agendas, and can be influenced by innovation and the benefits to be offered. There are both pros and cons in this sector, which grows day by day thanks to the internet, but our brand, supported by high product quality, will get rid of the disadvantages of the sector with its quality and global understanding, and will also be supported by a campaign that will benefit society and its consumers. Unlike its competitors, our brand will ensure continuity in these campaigns.

We determined the target audience of our brand as 15-40 years old. We can potentially call it a unisex audience that was born into or adopted the consumer culture, follows technology and global agendas, and can be influenced by innovation and the benefits to be offered. There are both pros and cons in this sector, which grows day by day thanks to the internet, but our brand, supported by high product quality, will get rid of the disadvantages of the sector with its quality and global understanding, and will also be supported by a campaign that will benefit society and its consumers. Unlike its competitors, our brand will ensure continuity in these campaigns.

We determined the target audience of our brand as 15-40 years old. We can potentially call it a unisex audience that was born into or adopted the consumer culture, follows technology and global agendas, and can be influenced by innovation and the benefits to be offered. There are both pros and cons in this sector, which grows day by day thanks to the internet, but our brand, supported by high product quality, will get rid of the disadvantages of the sector with its quality and global understanding, and will also be supported by a campaign that will benefit society and its consumers. Unlike its competitors, our brand will ensure continuity in these campaigns.

/03

VISUAL DIRECTION

A strong design language is the most crucial component in the textile industry, above and beyond a high-quality product. Positive perceptions are generated in the consumer by our visual world, which we will construct by preparing to comprehend the brand and the target demographic. Our corporate style, which combines simplicity and a modern energy, will give this industry new vitality.

/04

COLOURS OF GLORY

Harnessing the Power of Color for Lasting First Impressions

You may have heard that a product's color may impact how people perceive it and even their mood. Despite your best efforts, keep in mind that when consumers first see your brand, their first impressions will be formed.

Persian Blue

Persian Blue

Persian Blue

Persian Blue

Persian Blue

#1d41e0

#1d41e0

#1d41e0

#1d41e0

#1d41e0

#3c10cc

#3c10cc

#3c10cc

#3c10cc

#3c10cc

#260a84

#260a84

#260a84

#260a84

#260a84

#000000

#000000

#000000

#000000

#000000

#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

/05

THE LOGO DESIGN

The Artistry Behind FARRAH's Logo Design Journey

Our logo design process starts with a conversation about who our customers are and continues through a personalized and local positioning. Before we take a look at a sketch, we take a lot of time to understand the colorful world of FARRAH and its potential user by analyzing every detail of their story, from the text to the color. Once FARRAH has a clear understanding of how the world works and plays, we start making art for our brand. Our handmade curation gives the logo the authenticity it deserves while staying true to FARRAH's identity mission.

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TYPEFACE OF GLORY

Panchang Variable

Panchang Variable

Panchang Variable

Panchang Variable

Ranging in weight from Light to ExtraBold, the Panchang family features six large sans serif fonts. The font has letters so wide that they are almost panoramic. The family supports all European languages written in Latin script. Panchang's lowercase letters have a tall x-height, and its uppercase letters are noticeably taller than the uppercase letters. The large letterforms of the design have an overall industrial appearance.

Ranging in weight from Light to ExtraBold, the Panchang family features six large sans serif fonts. The font has letters so wide that they are almost panoramic. The family supports all European languages written in Latin script. Panchang's lowercase letters have a tall x-height, and its uppercase letters are noticeably taller than the uppercase letters. The large letterforms of the design have an overall industrial appearance.

Ranging in weight from Light to ExtraBold, the Panchang family features six large sans serif fonts. The font has letters so wide that they are almost panoramic. The family supports all European languages written in Latin script. Panchang's lowercase letters have a tall x-height, and its uppercase letters are noticeably taller than the uppercase letters. The large letterforms of the design have an overall industrial appearance.

Ranging in weight from Light to ExtraBold, the Panchang family features six large sans serif fonts. The font has letters so wide that they are almost panoramic. The family supports all European languages written in Latin script. Panchang's lowercase letters have a tall x-height, and its uppercase letters are noticeably taller than the uppercase letters. The large letterforms of the design have an overall industrial appearance.

Ranging in weight from Light to ExtraBold, the Panchang family features six large sans serif fonts. The font has letters so wide that they are almost panoramic. The family supports all European languages written in Latin script. Panchang's lowercase letters have a tall x-height, and its uppercase letters are noticeably taller than the uppercase letters. The large letterforms of the design have an overall industrial appearance.

HAVE A PROJECT IN MIND ?

HAVE A PROJECT IN MIND ?

HAVE A PROJECT IN MIND ?

LET'S WORK TOGETHER

LET'S WORK TOGETHER

LET'S WORK TOGETHER

LET'S WORK TOGETHER

LET'S WORK TOGETHER

LET'S WORK TOGETHER

LET'S WORK TOGETHER

LET'S WORK TOGETHER

Red Flare® is a strategic branding agency that specializes in design & development for organizations with a forward-thinking attitude.

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Address

Ümraniye / Istanbul – TURKEY

Wilmersdorfer Straße / Berlin - GERMANY

RED FLARE DDA

© 2022 — 2024 Red Flare® DDA All rights reserved.

Red Flare® is a strategic branding agency that specializes in design & development for organizations with a forward-thinking attitude.

Newsletter

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By signing up to receive emails from Red Flare DDA®, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.

Address

Ümraniye / Istanbul – TURKEY

Wilmersdorfer Straße / Berlin - GERMANY

RED FLARE DDA

© 2022 — 2024 Red Flare® DDA All rights reserved.

Red Flare® is a strategic branding agency that specializes in design & development for organizations with a forward-thinking attitude.

Newsletter

Sign up for our Newsletter

By signing up to receive emails from Red Flare DDA®, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.

Address

Ümraniye / Istanbul – TURKEY

Wilmersdorfer Straße / Berlin - GERMANY

RED FLARE DDA

© 2022 — 2024 Red Flare® DDA All rights reserved.

Red Flare® is a strategic branding agency that specializes in design & development for organizations with a forward-thinking attitude.

Newsletter

Sign up for our Newsletter

By signing up to receive emails from Red Flare DDA®, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.

Address

Ümraniye / Istanbul – TURKEY

Wilmersdorfer Straße / Berlin - GERMANY

RED FLARE DDA

© 2022 — 2024 Red Flare® DDA All rights reserved.

Red Flare® is a strategic branding agency that specializes in design & development for organizations with a forward-thinking attitude.

Newsletter

Sign up for our Newsletter

By signing up to receive emails from Red Flare DDA®, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.

Address

Ümraniye / Istanbul – TURKEY

Wilmersdorfer Straße / Berlin - GERMANY

© 2022 — 2024 Red Flare® DDA All rights reserved.