E-FLEET
Client
EVLY-FLEET Global Inc.
Date
SEP 2023
Role
Rental Car Company
Website
www.efleetco.com
PROJECT OVERVIEW
EVLY-FLEET Global Inc.
At Evly-Fleet, we've redefined car rental dynamics.
We empower both gallery and company owners, enabling them to effortlessly lease their vehicles for periods spanning from a day to a year. Our digital hub acts as a conduit, facilitating swift and flexible car rental solutions. By uniting vehicle seekers with providers, we orchestrate a symphony of convenience.
values
Our cornerstone values encompass customer contentment and unwavering reliability. With paramount emphasis on security, we engineer a frictionless space for transactions between vehicle proprietors and renters. Pioneering a hassle-free landscape, we're dedicated to furnishing customers with an uncomplicated and gratifying car rental journey. Our commitment extends to sourcing the most fitting vehicles, tailor-made to the discerning preferences of our clientele.
Details /
Type
New Brand
Category
Global Car Rental Company
Services
Brand Identity / Verbal Identity
/02
Welcome to Evly-Fleet Inc.
a trailblazing name in the car rental industry with a fresh perspective.
Our platform serves as the nexus where vehicle owners and businesses converge, under the banner of seamless car rental experiences.
/03
VISUAL DIRECTION
In the dynamic landscape of car rentals, a compelling visual identity serves as a cornerstone, but it's merely the inception. Constructing brand recognition and instilling unshakable confidence necessitates a narrative woven through distinctive imagery. Within this narrative, we craft a canvas of values that breathe life into our brand, establishing an enduring connection with every customer.
At the heart of Evly-Fleet's visual ethos lies the creation of imagery that transcends the mundane. Our visuals evoke a sense of security, enveloping clients in a cocoon of trust. They radiate warmth—not merely from the aesthetic allure, but from the meticulous attention we pour into each detail, ensuring a visual experience that resonates as reliable and inviting.
/04
THE LOGO DESIGN
The Evly-Fleet Inc. logo is a masterpiece of simplicity and precision. Designed to resonate with the essence of a car's bold front profile, it embodies a distinctive aesthetic that sets us apart.
The logo features a clean and sharp representation of a car's front, meticulously crafted with straight lines and angles. The absence of curves in the design exudes a sense of strength and modernity, underlining our commitment to innovation and contemporary solutions.
/05
COLOURS OF FLEET
Psychology of color in branding, the power of perception
Color plays a huge role in how your audience perceives you.
Whether you are running a small business or appealing to the masses in a large company, one of the main aspects of branding will be color.
#1C39BB
RGB(28, 57, 187)
85.0%, 69.5%, 0.0%, 26.7%
#00296B
RGB(0, 41, 107)
100.0%, 61.7%, 0.0%, 58.0%
#A2D6F9
RGB(162, 214, 249)
34.9%, 14.1%, 0.0%, 2.4%
#EDF8FF
RGB(237, 248, 255)
7.1%, 2.7%, 0.0%, 0.0%
#FFC600
RGB(255, 198, 0)
0.0%, 22.4%, 100.0%, 0.0%
