ANATOLIAN WAGYU
Client
Anatolian Wagyu
Date
JUN 2023
Role
Livestock and butchery
Website
www.anatolianwagyu.com.tr
PROJECT OVERVIEW
ANATOLIAN WAGYU
Where Flavor Meets Tradition
The phrase “A Journey of Taste” promises to take consumers on a delicious adventure. This journey is not just about a meal, but also about discovering different tastes, sharing cultural experiences and delving into the depths of flavour. The expression "Anatolian Wagyu" emphasizes that this flavor journey is inspired by Turkey's rich culinary heritage and local flavors. The luxury and quality of Wagyu meat combines with the touches of Anatolian flavors to offer a unique experience.
Details /
Type
New Brand
Category
Butchery, Wagyu House
Services
Art Direction/ Brand Identity / Verbal Identity/ Web Services
ANATOLIAN WAGYU
The phrase “A Journey of Taste” promises to take consumers on a delicious adventure. This journey is not just about a meal, but also about discovering different tastes, sharing cultural experiences and delving into the depths of flavour. The expression "Anatolian Wagyu" emphasizes that this flavor journey is inspired by Turkey's rich culinary heritage and local flavors. The luxury and quality of Wagyu meat combines with the touches of Anatolian flavors to offer a unique experience.
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VISUAL DIRECTION
The visual orientation of the Anatolian Wagyu brand was created as a result of long and detailed sector and location-based research. The brand's logo is designed to make a strong statement and express a story that will serve the brand for many years. A wide color chart has been created to express the texture and cultural elements of these lands, which are known as "Anatolian" and today live under the name of the Republic of Turkey.
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LOGO DESIGN
The logo design will be the signature of an "Anatolian Wagyu" brand that leaves a universal mark on people's minds, beyond its visible face and taste. In addition to containing a sectoral message, it also makes a difference with its characteristic stance.
With its bull horn form and writing style reflecting the "Anatolian" spirit, it constitutes the entire DNA sequence of a strong brand originating from these lands.
WAGYU SIGN
As a brand, "Anatolian Wagyu" aims to create a signature in terms of design. Considering the investments and developments made by global brands to create a strong design perception, revealing this character at the very beginning of the story is one of the biggest factors that distinguishes our brand from its competitors.
Wordmark
The wordmark will be the primary visual representation of Anatolian Wagyu across all mediums, from packaging to digital marketing. It should be easily identifiable and memorable.
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Elevating Excellence: The Anatolian Wagyu Color Palette
Anatolian Wagyu:
A Harmonious Blend of Tradition and Innovation
RGB 167, 11, 11
CMYK , 93, 93, 35
WEB #A70B0B
PMS 7621 C
A nod to our rich heritage, symbolizing passion, warmth, and the vibrant spirit of Anatolia.
RGB 133, 10, 10
CMYK , 100, 70,33
WEB #850A0A
PMS 1815 C
Embodies depth and richness, reflecting the premium quality of our Wagyu beef.
RGB 255, 252, 242
CMYK , 1, 5, 0
WEB #FFFCF2
11-0604 TCX
Signifies purity and precision, highlighting our commitment to excellence in every detail.
RGB 5, 43, 43
CMYK , 22, 22, 78
WEB #372B2B
PMS 440 C
Conveys robustness and reliability, echoing the enduring legacy of our tradition.